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Unicharm Introduces Sofy in Brazil

Feminine hygiene products are tailored to the local market

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By: Karen McIntyre

Editor, Nonwovens Industry
unicharm brazil

Unicharm has officially introduced Sofy, Japan’s leading feminine care brand, to the Brazilian market. By combining world-class Japanese engineering with extensive local consumer insights, Unicharm has launched “Sofy Real Frescor.” This innovative product features a unique “cooling effect” and a hint of mint aroma, designed to prevent a stuffy feeling and provide unmatched breathability—a true game-changer for the local climate.


The expansion also features the “Dia Seguro (Safe Day)” and “Noite Segura (Safe Night)” lines, reinforcing Uncharim’s commitment to delivering 24/7 protection, comfort, and advanced technology.
Sofy’s arrival in Brazil marks a new era of innovation in the category, proving that high-tech solutions and consumer-centric design are the keys to empowering women’s daily routines.

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